From the Kindle to the iPhone to the Wii, the hottest products in consumer electronics this season are those that connect consumers to a world in which everything; books, music, films, and games are available 24/7 on-demand. This lust for digital tech shows no sign of abating as, even in times of recession, consumer electronics sales remain strong. Our data shows that even more discretionary income is being spent on the gadgets needed to maintain a connected lifestyle.